抖音后台运营爆点率新人入门教学,今年十大新媒体平台有哪些

来自于 融媒宝
2023年09月05日 PM 19:00

With the rapid development of the internet, social media platforms have become the new battleground for businesses and individuals alike. These platforms offer an immense opportunity for businesses to connect with their target audience and promote their brand. In recent years, two platforms that have been soaring in popularity are Douyin and other new media platforms.

Douyin, also known as TikTok outside of China, is a short-video sharing app. Its quick rise to fame has caught the attention of marketers around the globe. Douyin has over 1 billion monthly active users, making it a platform that simply cannot be ignored. To succeed on Douyin, one must focus on backend operations, and most importantly, "point explosion rate" or "爆点率". This refers to the number of views, likes, and shares on a post that eventually make it "explode" and become widely viewed.

To improve their point explosion rate, new users should start by creating high-quality and engaging content. They must understand their target audience and what type of content will resonate with them. Investing time to analyze successful accounts on the platform can also provide excellent ideas for content creation.

In addition to Douyin, there are also other new media platforms that are rapidly gaining popularity. These platforms provide businesses and individuals with a fresh way to reach their target audience. Here are the top ten new media platforms this year:

1. Bilibili - a leading video-sharing platform for animation and comics, attracting a young user base. 2. Kuaishou - a video-sharing platform that focuses on shorter video content. 3. Zhihu - a knowledge-sharing platform where users can exchange knowledge and experiences. 4. Xiaohongshu - a social e-commerce platform that combines social interaction with product purchases. 5. Toutiao - a content aggregation platform that delivers personalized news and content. 6. WeChat Official Accounts - a platform for businesses to communicate with their customers through articles, messages, and services. 7. RED - a social e-commerce platform that specializes in luxury goods. 8. Douyin/ TikTok - short-video platform, previously mentioned. 9. Little Red Book - a lifestyle platform that combines social interaction, product reviews, and e-commerce shopping. 10. DingTalk - a messaging and collaboration platform, especially useful for remote working and team coordination.

As we move into the future, it is clear that new media platforms will continue to play a critical role in the way businesses connect with their customers. By understanding the unique features and purposes of each platform, businesses and individuals can maximize their outreach and achieve greater success.

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